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NCS was started as a YouTube channel by the founder, an “avid gamer” named Billy Woodford, in 2011. The label was described by Forbes as “a YouTube-first label that allows indie creators to use and even monetize its music freely as long as they give due credit back to the content owners.”

NCS is a Record Label dedicated to giving a platform to the next generation of Artists in , representing genres by colors like: Blue – Dubstep, Green – Trap, Yellow – House, White – Hardstyle and Electronic, Red – Drumstep, Light blue – Chillstep, Pink – Drum and Bass, Purple – Future House/Bass, Mint – Glitch Hop, Orange – Indie Dance.

ALL NCS releases are available to Creators for use in their Youtube & Twitch content safe from infringement, with every NCS release available as a FREE download at


is free to use for independent Creators and their UGC (User Generated Content) on YouTube & Twitch – always remember to credit the Artist, track and NCS and link back to our original NCS upload.

In 2017, NCS has achieved a milestone of having over a million sales of digital downloads, despite releasing music for free. The label manager Daniel Lee said “Similar to services with a freemium model, NCS provides both the option to enjoy music for free but at the same time also enables fans to support the music across paid services,” asserting that the label releases music for free and also sells them. Woodford, about the milestone, stated “I’m immensely proud to have reached 1 million paid downloads, and believe this shows the growth and strength NCS has built over the years.” He also commented that “The demand for fresh original music from Creators is enormous and growing daily.”

As of May 2018, the label has received over 16 million subscribers on YouTube.

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