Era Istrefi, that’s a name you’ll be hearing a lot soon, and if it’s not her name, get familiar with “Bonbon,” the hit record coming straight from Albania. Having grabbed every major label’s attention with her video and the 30 million people that have viewed it till date, shot somewhere in Kosovo, donning a pink fur jacket, and some candy lipstick, surrounded by snow, Era ultimately signed to Ultra/RCA, home to Kygo, and last year’s Billboard #1 “Cheerleader” by Omi.
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