Elisa-Sednaoui-as-Flora-Pirelli-calendar-2011-12 Elisa Sednaoui Flora - Pirelli Calendar 2011
Elisa Sednaoui as Flora

Elisa Sednaoui (born 14 December 1987 in Bra, Piedmont, Italy) is a model, actress, philanthropist and film director of Italian, Egyptian, and French descent. She has appeared in such films as Eastern Drift, La Baie du renard, Bus Palladium,Les Gamins, and Remember Now, as well as in fashion campaigns for Chanel Eyewear, Giorgio Armani, Missoni and Roberto Cavalli.

In 2013, she created the Elisa Sednaoui Foundation, dedicated to promoting creative learning, after-school initiatives for youngsters.Sednaoui was born in Italy and raised between three countries, Egypt, Italy, and France. She spent much of her early life in Luxor. Her mother is of Italian heritage, while her father has Syrian-Egyptian and French roots. The Sednaoui family, a Melkite Greek Catholic family of Syrian descent, finds its roots in the city of Sednaya, which is where their surname originates from. The Sednaoui family migrated to Egypt at the end of the 19th century and developed successful department stores in Cairo.

These stores were once the Middle Eastern counterpart of the famous department stores known in London, Paris and New York.Sednaoui co-directed with Martina Gili the documentary Kullu Tamam (Everything is Good). The film showcases Egyptians not covered by mainstream media by telling the stories of characters who, despite their differences of age and belief, share the sudden discovery of what is usually referred to as “freedom of expression”. The film depicts the countryside of Luxor.

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