“This Is America” graphically depicts gun violence, with some claiming the video, in certain scenes, is trying to convey how firearms are treated with more respect than human lives. In the opening scenes, Glover shoots an unnamed person, execution style. In the following frame, the gun is carried off in a special cloth by a well-dressed man while the lifeless body is dragged away. Each time someone is shot, this same process takes place.
NCS is a Record Label dedicated to giving a platform to the next generation of Artists in Electronic Music, representing genres by colors like: Blue – Dubstep, Green – Trap, Yellow – House, White – Hardstyle and Electronic, Red – Drumstep, Light blue – Chillstep, Pink – Drum and Bass, Purple – Future House/Bass, Mint – Glitch Hop, Orange – Indie Dance.